Pandora is a jewellery brand that has attracted a lot of attention in the recent past with its innovative bracelet creations. The Danish company has been in existence since 1953, but only made a decisive impact on the German market since 2006, when the first store was opened in Hamburg. The jewellery manufacturer achieved its big breakthrough when designer Lone Frandsen designed the famous Pandora bracelet in collaboration with goldsmith Lisbeth Enø Lochte. This bracelet is Pandora's most famous element and is responsible for its success. It is a charm bracelet, on which various pendants or jewellery pearls can be threaded in order to guarantee the wearer an individual, unmistakable and always renewable piece of jewellery. The individual elements, created by Pandora in large numbers and for every price range, usually have a special meaning for every owner of such a bracelet, which also gives the high-quality jewelry an ideal value. The Pandora charms are available for every interest in the most diverse motifs or simply as decoration. Gold, silver and gemstones can be used as well as glass, metal or wood. Pandora now has branches in Australia, Switzerland, Canada, the USA and England.