The German fashion company Hugo Boss is mainly known worldwide for its various fashion collections. In 1924, the entrepreneur of the same name founded the company in Metzingen and initially produced workwear. Hugo Boss became internationally known as a men's outfitter, so that actors in various series also wore the suits. Later, the range was expanded to include various women's collections. In addition to watches, Hugo Boss today also offers jewellery for men and women, which is mostly made of stainless steel or leather and is in the mid-price segment. The range includes bracelets as well as chains, ear jewellery and cufflinks. The brand also produces cosmetics such as perfumes and creams. In addition to sales in its own shops, many products can also be bought online and from various retail partners.